Peter Friis is a young entrepreneur based in Los Angeles, California, home of his first lifestyle brand, Essio (www.essioshower.com). Friis holds a Master of Business Administration from University of California, Los Angeles. His revolutionary aromatherapy product line, launched late in 2012, is the first of a family of related brands now being developed by Friis and his team, all emphasizing modernity, sustainability and eco-luxury.
