Business

MASSAGE Magazine offers hundreds of articles and posts to help massage therapists grow and manage their practices. Our business section focuses on helping massage therapists learn ways to secure new clients, enhance client relationships and improve daily business operations.

Practice Building

What 65,000 Massage Appointments Reveal About Massage Marketing

Data from 65,000 massage appointments shows how clients find therapists, the real no-show rate, why prepayment backfires, and the one number that drives ROI.

October 8, 2026

Massage Therapy Liability Insurance

Massage Insurance Designed For Your PracticeTrusted coverage for massage th…

October 6, 2026

The Massage Reporting Gap – Part One

When client misconduct follows massage therapists across businesses and state lines, disconnected reports can leave practitioners vulnerable. Explore the massage reporting gap.

September 11, 2026

How Massage Clients Find You Now: Local Search in the AI Age

Learn how AI, local search, reviews, and online optimization are changing how clients find massage therapists, and what you can do to get found.

August 26, 2026

Clientele

Image for an article discussing tips for hiring at a massage therapy business. Image of massage therapist working on client.

Hiring Tips for Your Massage Therapy Business

Hire and manage a successful massage therapy team by defining your business culture, creating clear job roles, and implementing strong policies and agreements.

February 14, 2025

Using Bolsters to Make Massage Clients More Comfortable

Bolsters can work wonders for your massage business, as they are versatile pieces of equipment that contribute to patient comfort and enhance the effectiveness of a massage.

November 21, 2024

Low-Cost Marketing Strategies to Boost Your Massage Therapy Practice

Promote your massage therapy practice using several low-cost marketing strategies, including targeting the right audience and utilizing social media.

October 3, 2024

The Top 5 Mistakes to Avoid When Marketing Your Massage Therapy Business

To get your massage business ahead, you need to understand the marketing side of the massage therapy business and the subtleties of promoting your massage services, connecting with your ideal clients, and standing out in a crowded market.

July 10, 2024

Laws And Legislation

Safe and Effective Massage Techniques and Considerations for Elderly Clients

Discover massage techniques and considerations for elderly clients, with expert tips on safety, positioning, and providing compassionate, effective care.

July 16, 2026

Massage Therapist Scope of Practice: What Therapists Can and Cannot Do

Learn massage therapist scope of practice, what massage therapists can and cannot do, when to refer out, and how documentation supports safer practice.

July 1, 2026

Top 10 Massage Booking Software Platforms Ranked by 1,400+ Licensed Massage Therapists in 2025

In 2025, MASSAGE Magazine surveyed professionals across private practices, spas, and mobile settings to identify the top-performing massage tables in real treatment rooms.

June 17, 2026

Top 10 Massage Creams, Gels, and Lotions Ranked by 1,400+ Licensed Massage Therapists in 2025

In 2025, MASSAGE Magazine surveyed professionals across private practices, spas, and mobile settings to identify the top-performing massage creams, gels, and lotions in real treatment rooms.

June 2, 2026