Business

MASSAGE Magazine offers hundreds of articles and posts to help massage therapists grow and manage their practices. Our business section focuses on helping massage therapists learn ways to secure new clients, enhance client relationships and improve daily business operations.

Practice Building

Top 10 Massage Creams, Gels, and Lotions Ranked by 1,400+ Licensed Massage Therapists in 2025

In 2025, MASSAGE Magazine surveyed professionals across private practices, spas, and mobile settings to identify the top-performing massage creams, gels, and lotions in real treatment rooms.

June 2, 2026

Top 10 Massage Chairs Ranked by 1,400+ Licensed Massage Therapists in 2025

In 2025, MASSAGE Magazine surveyed professionals across private practices, spas, and mobile settings to identify the top-performing massage chairs in real treatment rooms.

May 12, 2026

The Future of Massage Therapy

Massage Heights helped lead the way in making massage part of a routine. Today, that evolution continues with Heights Wellness Retreat, a model designed around the therapist, the guest, and a full wellness experience built for long term results.

May 5, 2026

Post-injury Rehabilitation: How Physiotherapists and Massage Therapists Partner for Optimal Recovery

This article explores how physiotherapists and massage therapists can partner to guide recovery through every healing phase.

April 28, 2026

Clientele

Image for an article discussing tips for hiring at a massage therapy business. Image of massage therapist working on client.

Hiring Tips for Your Massage Therapy Business

Hire and manage a successful massage therapy team by defining your business culture, creating clear job roles, and implementing strong policies and agreements.

February 14, 2025

Using Bolsters to Make Massage Clients More Comfortable

Bolsters can work wonders for your massage business, as they are versatile pieces of equipment that contribute to patient comfort and enhance the effectiveness of a massage.

November 21, 2024

Low-Cost Marketing Strategies to Boost Your Massage Therapy Practice

Promote your massage therapy practice using several low-cost marketing strategies, including targeting the right audience and utilizing social media.

October 3, 2024

The Top 5 Mistakes to Avoid When Marketing Your Massage Therapy Business

To get your massage business ahead, you need to understand the marketing side of the massage therapy business and the subtleties of promoting your massage services, connecting with your ideal clients, and standing out in a crowded market.

July 10, 2024

Laws And Legislation

Top 10 Massage Tables Ranked by 1,400+ Licensed Massage Therapists

In 2025, MASSAGE Magazine surveyed professionals across private practices, spas, and mobile settings to identify the top-performing massage tables in real treatment rooms.

April 15, 2026

Featured image for an article about the power of massage therapy in treating stress. Image of woman receiving an upper body massage.

The Vagus Nerve, Stress Response, and the Power of Massage Therapy

Understanding how stress affects the nervous system helps massage therapists support relaxation and guide clients back toward balance and healing.

April 1, 2026

Featured image for an article about how gift certificates can grow massage practices. Image of woman handing a client a gift certificate.

How Gift Certificates Can Grow Your Massage Practice

Gift certificates can drive new clients, reward loyal ones, and generate upfront revenue to strategically grow your massage practice.

March 18, 2026

Image for an article about ways to build stronger client relationships while also maintaining boundaries. Image of a massage therapist working on a young woman.

Marketing Massage Therapy: Showing Personality While Staying Professional

Massage therapists can build stronger, longer-term client relationships by thoughtfully sharing authentic aspects of who they are and how they work, while maintaining clear professional boundaries.

March 4, 2026