Business

MASSAGE Magazine offers hundreds of articles and posts to help massage therapists grow and manage their practices. Our business section focuses on helping massage therapists learn ways to secure new clients, enhance client relationships and improve daily business operations.

Practice Building

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Marketing Massage Therapy: Showing Personality While Staying Professional

Massage therapists can build stronger, longer-term client relationships by thoughtfully sharing authentic aspects of who they are and how they work, while maintaining clear professional boundaries.

March 4, 2026

Massage Envy: Innovating, evolving and raising the bar – again

Through innovative efforts, research and strategic implementations, the Massage Envy brand has continued to grow and excel since its inception in 2002. In 2026, the brand will continue to evolve as it enters into a new era focused on personalized, results-driven experiences intended to deliver lasting value.

March 2, 2026

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From Treatment Room to Classroom: Transitioning into Massage Education

Massage therapists can extend their careers and influence the profession by transitioning into education as instructors or continuing education providers.

February 18, 2026

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Effectively Grow Your Massage Practice with Community Events

Hosting simple community workshops boosts visibility and brings in new clients by letting people experience your expertise in a memorable way.

February 4, 2026

Clientele

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Hiring Tips for Your Massage Therapy Business

Hire and manage a successful massage therapy team by defining your business culture, creating clear job roles, and implementing strong policies and agreements.

February 14, 2025

Using Bolsters to Make Massage Clients More Comfortable

Bolsters can work wonders for your massage business, as they are versatile pieces of equipment that contribute to patient comfort and enhance the effectiveness of a massage.

November 21, 2024

Low-Cost Marketing Strategies to Boost Your Massage Therapy Practice

Promote your massage therapy practice using several low-cost marketing strategies, including targeting the right audience and utilizing social media.

October 3, 2024

The Top 5 Mistakes to Avoid When Marketing Your Massage Therapy Business

To get your massage business ahead, you need to understand the marketing side of the massage therapy business and the subtleties of promoting your massage services, connecting with your ideal clients, and standing out in a crowded market.

July 10, 2024

Laws And Legislation

Your Growth Starts Here

A look at therapists growing sustainable, purpose-driven careers through longevity, leadership, and opportunity as wellness evolves.

February 3, 2026

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Effective MBLEx Preparation Tips: How to Study Smart and Pass the Exam

Scoring well on the MBLEx comes from knowing the exam content, creating a focused study plan, and using effective test-taking strategies.

December 29, 2025

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The 3 Stages Of Massage Business Growth

Successful massage business growth involves starting with proper credentials, expanding your client base, and scaling operations.

December 16, 2025

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3 Secrets of a Successful 2026 Massage Marketing Plan

A strong massage marketing plan aligns client intent with strategic, targeted promotions to grow your practice.

December 3, 2025