MAITLAND, FL (October 17, 2023) – The Florida State Massage Therapy Association (FSMTA) is proud to be the Official Sports Massage Therapy Team of the 2024 Caribe Royale Orlando Hula Bowl, the nation’s premier College Football All-Star Game. Throughout Hula Bowl week, FSMTA Sports Massage Therapists will be providing massage therapy and working alongside the student-athlete support team.

FSMTA Executive President Crystal A. Howard commented, “FSMTA is excited to be the Official Sports Massage Therapy Team of the 2024 Caribe Royale Orlando Hula Bowl. We recognize the immense talent these players possess and are proud to help optimize their performance on the field. Sports Massage Therapy helps athletes better prepare for competition by using techniques that promote recovery, reduce the chance of injury, and effectively improve overall range of motion and flexibility. We look forward to working with the Hula Bowl team and are proud to have this All Star game played right here in Central Florida!”      

The 2024 Caribe Royale Orlando Hula Bowl will kick off at 12:00 PM ET on January 13, 2024 at the University of Central Florida’s FBC Mortgage Stadium in Orlando, Florida. The game will be broadcast live on the CBS Sports Network.

Tickets are currently on sale for the 2024 Caribe Royale Orlando Hula Bowl and are available through Ticketmaster. For more information on the game, please visit


The Florida State Massage Therapy Association (FSMTA) is the oldest professional massage therapy association in the country, founded in 1939. FSMTA members are located throughout Florida and beyond. Since its inception, FSMTA has been a leader in supporting and protecting the massage therapy profession and promoting the benefits of massage therapy in healthcare and overall wellness.

About the Hula Bowl

The Hula Bowl is one of the Nation’s Premier College All-Star games. Established in 1946, the Hula Bowl was historically played in Honolulu, Hawaii, but the closing of Aloha Stadium prompted a move to Orlando, Florida. Each year, the Hula Bowl assembles hundreds of professional scouts from the NFL, CFL, XFL, and USFL all looking for the next player who can contribute to their team’s success. Many of the athletes have gone on to successful professional careers as players and coaches, as well as sports commentators and analysts. Over the past 78 years, the game has hosted a multitude of Heisman Trophy winners and NFL Hall of Fame players!

Crystal A. Howard