– Leading Massage and Facial Spa Franchise Accelerates Expansion Efforts in California, Texas, New York, Florida and Illinois –


PHILADELPHIA, PA (February 8, 2023)Hand & Stone Massage and Facial Spa, the nation’s leading luxury massage and facial spa franchise, announced today that 2022 marked one of the most successful years in its 19-year history, opening 39 new spas and signing 48 new franchise agreements which includes expansion into Hawaii, a new territory for the brand. This continuous growth is fueled by the support of existing franchisees, which make up nearly half of the operators who opened new spas over the last year and 80 percent of the brand’s future development pipeline.

“2022 was an incredible year for Hand & Stone.  We are excited to see the membership network continue to grow, in both new and existing Hand & Stone spas.  We welcomed new franchisees to the system and continued to grow with our established operators, who’s confidence in the brand exemplifies the strength of our business model,” said John Teza, CEO of Hand & Stone. “In addition to the brand’s growth, we were also able to expand our executive leadership team in 2022, promoting two long-time high performers in Lisa Rossmann and Meghan Lally, while adding a trio of accomplished executives from outside the brand. Hand & Stone’s leadership, unparalleled service, product innovation and strong performance has enabled the brand to continue to be a thriving business for our franchisees.”

In addition to aggressive franchise development, Hand & Stone experienced significant growth nationwide throughout 2022, opening in key markets throughout North America including the brand’s first locations in Boise, Idaho and El Paso, Texas. Hand & Stone’s commitment to innovation is another driving force behind its ongoing success, rolling out advanced and proprietary services such as CryoSkin systemwide. Hand & Stone continues to stay at the forefront of the spa market, by offering a variety of revenue streams to franchisees and top-quality skincare and massage services to guests. 

“Setting each operator up for success as they navigate the entire franchising process, and beyond, has allowed us to expand quickly and strategically over the years,” said Kris Smith, Senior Vice President, Real Estate Development. “The Hand & Stone corporate team guides franchisees through the process, playing a large part in providing a smooth experience to the end-client.”

In 2023, Hand & Stone has aggressive nationwide expansion plans to open 50 new spas across North America, targeting growth in in key markets including Los Angeles, New York, Chicago, Atlanta, Boston, Minneapolis, and Houston.

Throughout 2022, Hand & Stone continued to be recognized as a leading massage and facial services concept and outstanding franchise system. The brand ranked #1 on Entrepreneur Magazine’s highly competitive Franchise 500 ranking of the top franchise brands as the leading massage and spa services franchises as well as a coveted finalist in Franchise Update Magazine 2022 Franchise Innovation Awards for the Most Innovative Product Innovation for its CryoSkin services.

With more than 550 spas across 35 states and Canada, Hand & Stone is the massage and facial industry leader and fastest growing spa franchise concept. For more information about franchise opportunities, visit www.handandstonefranchise.com.


Hand & Stone is a 550-plus unit massage and facial spa franchise with a mission to bring affordable, luxury spa services to all. Launched in 2004, the company now has locations across 35 states and Canada. Hand & Stone offers its signature hot stone massage, along with other high-quality professional massage services such as Swedish, Himalayan Salt, Sports, Deep Tissue, Oncology and Prenatal. Guests can also visit the spa to enjoy best-in-class facial treatments performed by licensed estheticians. These feature top-of-the-line products backed by science, including Dermalogica and ClarityRx Clinical Skin Care. A wide range of services are available for women, men and teens and are tailored to each individual’s needs or skin concerns. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes’ Best Franchises to Buy list in the high investment category. For more information, visit www.handandstonefranchise.com.  

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