Kerstin Florian
Kerstin Florian

On Feb. 25, the International SPA Association (ISPA) announced that Kerstin Florian is the 2020 ISPA Visionary Award winner. ISPA will present Florian with the award at the 30th annual ISPA Conference & Expo taking place at The Gaylord National Resort in National Harbor, Maryland.

“Kerstin has set the standard for innovation and vision for the spa industry,” said ISPA President Lynne McNees. “This award is a testament to the dedication and passion she has displayed during her career, and we are honored to have her as a part of the ISPA community.”

Founder and CEO of Kerstin Florian International, Florian was born and raised in the scenic landscape of Sweden, inspired by nature, its energy and its intrinsic connection to wellness. Throughout her life, Florian sought to find a skin care line that encompassed everything she wanted including natural ingredients, botanical elements and results. With little success, she decided to experiment herself. In 1978, Florian founded Kerstin Florian International, guided by the philosophy that outer beauty is a reflection of inner health.

Florian’s lifestyle brand is built around four cornerstones of wellness: proper nutrition, regular exercise, peace of mind and care of face and body. Florian’s company continues to be a family-run, Southern California brand, dedicated to promoting a true intention of wellness in a person’s daily life.

“What an unbelievable honor to be named ISPA Visionary for this very special year — ISPA’s 30th anniversary, and my 30th year of being a member,” said Kerstin Florian. “Being part of this amazing group of people who care so deeply about spa and wellness has influenced my business and career, and the industry as a whole, for the better. We can all have impact on our own, but working with dedicated like-minded people allows us to make that much more. To be recognized by respected peers for contributing to that positive impact is one of my life’s most gratifying and humbling experiences.”

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About the International SPA Association

The ISPA Visionary Award is presented each year to someone in the spa industry who has made significant contributions to both the definition and positive movement of health and wellness over the lifetime of their career.

Additional information on the 2020 ISPA Conference & Expo, taking place October 14 – 16, 2020, can be found on

ISPA, with its headquarters in Lexington, KY and managed by Associations International, is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. More details on ISPA are available on