Massage Envy LogoCollaboration to deliver programs geared toward self-care, career growth and ongoing education for professional massage therapists

SCOTTSDALE, Ariz. — Dec. 15, 2016 – As part of its commitment to support therapists and estheticians, Massage Envy is joining forces with the American Massage Therapy Association (AMTA), the industry’s largest nonprofit association and most respected name in the profession.
Massage Envy franchise owners currently employ, collectively, more than 25,000 therapists* nationwide and, in the next year, will hire 3,500 additional therapists to work in the booming wellness industry. 
“We’re committed to helping Massage Envy franchisees create a workplace where talented therapists can be their best, build rewarding, long-term careers and take care of themselves, so they can make wellness accessible to everyone,” said Joe Magnacca, CEO of Massage Envy. “Our work with AMTA is an important part of that commitment.”
Massage Envy and AMTA will work together on four key areas over the next two years:
  1. Self-care programs focused on body mechanics, warm-up and recovery techniques to empower massage therapists and estheticians to put the same focus on themselves as they do on their clients, so they can continue practicing in the profession throughout their career.
  2. Continuing education courses, which Massage Envy has made free to employees of its franchised locations. 
  3. Training for Massage Envy franchisees and managers so they can better understand the needs of therapists, and more successfully lead and support their teams. 
  4. Career support, including research and strategies regarding compensation and career development for massage therapists.   
“The AMTA is excited to work with Massage Envy to create programs and tools that speak to the interests of our members and address their biggest needs,” said Nathan Nordstrom, president of AMTA. “Together, we’re committed to help therapists make a significant difference in their clients’ well-being; have rewarding, long-term careers; and elevate the standards of the entire profession. We want all industry employers to provide quality employment to massage therapists.” 

About Massage Envy

Massage Envy, based in Scottsdale, Arizona, is a national franchisor, and through its franchise locations, is a leading provider of therapeutic massage and skin care services. With its membership model, Massage Envy believes total body care is an integral part of everyone’s well-being journey. The Massage Envy franchise system is, collectively, the largest employer of massage therapists and estheticians, with more than 25,000 dedicated professionals that provide best-in-class service to over 1.65 million members. Founded in 2002, Massage Envy has more than 1,150 franchise locations in 49 states that have together delivered more than 100 million massages and facials. The company was recently ranked No. 1 Best Franchise with an initial investment of $500,001 and up by Forbes. For more information, visit, or follow on Twitter (@MassageEnvy) and Facebook (
*Massage Envy Franchising LLC (“MEF”) is a national franchisor of independently owned and operated franchised locations. Each individual franchised location, not MEF or any of its affiliates, is the sole employer for all positions posted by a franchised location, and each individual franchised location is not acting as an agent for MEF or any of its affiliates. Hiring criteria, benefits and compensation are set by each individually owned and operated franchised location and may vary from location to location.