Leading Massage & Facial Franchise Supports Global Movement Aimed to Celebrate and Recognize Massage Therapy


SAN ANTONIO  – For the second straight year, Massage Heights, a North American spa franchise brand offering high-quality massage, skincare, and wellness services, will serve as a cornerstone partner for the Massage Makes Me Happy initiative under the Global Wellness Institute (GWI). Massage Makes Me Happy is a global movement that aims to celebrate the healing powers of massage therapy and promote its benefits through research, education, advocacy, and awareness.

Massage Heights is committed to this important initiative by continuing to be a cornerstone partner. This annual initiative is celebrated during March, leading up to Global Massage Makes Me Happy & Healthy Day, which is recognized on March 20. The theme for 2023 is ‘Bolstering Mental Health and Wellness with Massage Therapy’ with the goal of raising awareness of the research-proven benefits of massage for those suffering from mental health disorders and challenges. 

“Massage therapy is a powerful tool to help you take charge of your health and well-being, and also offers numerous benefits,” said CG Funk, Senior Vice President of Culture and Industry Relations. “It is an honor to continue our partnership with the Global Wellness Institute in order to celebrate and promote therapeutic touch as well as the work of professional massage therapists worldwide.”

In establishing this partnership, the brand has committed to raising awareness of the benefits of massage therapy as well as the profession of massage therapists. Additionally, Massage Heights is actively fostering its company culture through implementing care programs, training, self-care initiatives, a $50,000 scholarship program in partnership with the Zenoti Foundation awarded to ten massage therapy students, and a renewed culture of care.

“The Global Massage Makes Me Happy Day will be a great celebration of the happiness massage brings to millions of people throughout the year and throughout the globe,” said Lynda Solien-Wolfe. “Our commitment to supporting massage therapists and their professional growth is based on our belief that humans need positive touch. We look forward to the day when massage therapy will be fully recognized and appreciated as the powerful healing modality it is.”

As the foundation of the Massage Heights brand, massage therapists and estheticians play an integral role in steering its success. Taking part in the Massage Makes Me Happy initiative is just one way of inspiring future massage therapists to enter the field, as the spa and wellness industry is a booming, in-demand career option where one can make a real difference.

For further information on the Massage Makes Me Happy initiative, visit massagemakesmehappy.com.

About Massage Heights
The massage franchise started in 2004 and has grown to more than 115 Retreats throughout North America by providing personalized wellness treatment options through massage and skincare services. Massage Heights is a family-owned massage and wellness franchise dedicated to elevating the lives of others by providing Members and Guests with professional, affordable, and resort-quality massage, skincare, and wellness services. For more information about the Massage Heights franchising opportunity, please visit MassageHeightsFranchise.com. To learn more about Massage Heights, visit www.massageheights.com and connect with their social media pages: Facebook, Instagram, and Twitter.

About The Global Wellness Institute

The Global Wellness Institute, a non-profit organization with a mission to empower wellness worldwide by educating public and private sectors about preventive health and wellness, provides a global platform to support bodywork. The MASSAGE MAKES ME HAPPY Initiative, aims to celebrate the healing powers of massage therapy and promote its benefits through research and education, advocacy, and global awareness.