Most massage therapists focus on two things when building their business: hands-on skills and marketing. While both are incredibly important, one critical element is often missed: a robust client-education plan. When you educate clients with your marketing message, it is easy to fill your practice with lifetime clients.
Feeling overwhelmed and achieving business success aren’t the best of friends. The time period since the COVID-19 pandemic began to necessitate shutdowns and other changes has been (understatedly) a challenging time for the massage industry. Some massage therapists have left the field during the past almost-three challenging years—meaning many other massage therapists are juggling too-busy practices.
There is an endless list of things to do before adding a new product or service to your business. Never is that truer than when adding CBD massage. You may not have the time or budget to create a marketing plan to highlight your business’ new unique selling proposition—so here are six quick, easy strategies to help you market CBD massage.
Many massage therapists dream of working independently and being their own boss; others enjoy the benefits of working as employees of a massage business of someone else’s. Then there are those tricky situations: What if, for example, you’re an independent contractor and being paid as such, but you work in a shared space where someone else sets your schedule and rates? This situation, among others, demonstrates the often blurred line between being an independent contractor and being an employee.
Our hand positions may affect our breathing. This inevitably brings to mind Indian Mudras, or hand positions, used in meditation and dance. The specificity of breathing that has been forged in these explorations demonstrates that each mudra is an orchestration directing our breathing and our awareness with precision.
While most clients cancel if they are feeling at all unwell, some clients do show up to an appointment symptomatic. To protect your health, ask your clients to answer some questions beyond your regular intake—at every session.
Most massage therapists know about healthy eating—yet, while the idea is always there, the implementation of an eating-for-energy meal plan is sometimes the problem. Here are five simple ways to improve eating habits and keep energy levels high.
There are so many reasons why massage therapists become self-employed. Most say it is the freedom to be creative, the freedom of time, and the freedom to be your own boss. But when it comes to an employee benefits package—including a 401K, retirement and health savings plan—you may lose such benefits while gaining entrepreneurial freedom.