A business phone ringing is a happy sound. It means new clients and more money, but if you are never around to pick up the phone, that ringing means missed opportunities. Fortunately, since many people today are willing to click instead of call, there’s a cost-effective solution for booking clients: An online scheduler.
A benefit of hindsight is knowing how to make better choices in life and business. Looking in the rear-view also provides the knowledge that you have survived everything that’s been thrown at you so far, and lived to tell about it.
This article is the first in a three-part series that will provide key information and proven methods to minority-owned businesses, including those owned by spa-and-massage professionals. The author is Toshiana C. Baker, founder of the Network of Multicultural Spa and Wellness Professionals, whose mission is to provide support, education, and access to resources to underrepresented and marginalized professionals.
There is a big difference between full-scale online curriculum design and emergency remote teaching. (COVID-19 disrupted education across many disciplines and necessitated that many people put massage continuing education programs online. Teachers and students had to adjust to this change nearly overnight.)
Any massage therapist who has ever felt pain in their body knows all too well how it siphons the enjoyment out of giving a massage. Elbow pain may be one of the top inconveniences during work, because the pain is there at almost every stroke.
Does this scenario sound familiar? Your business line rings, and you answer the phone excitedly because this could be a new client calling to set up an appointment. It is indeed a potential new client, but she’s not calling to make an appointment—she’s calling to “find out more about your services.” Ugh.
perfectionism parrot more than once. It says: It needs to be just right. Do it again. Make it perfect or it won’t work. Just tweak it one more time and then you can share it. No one’s going to like it if it’s not perfect. And this little birdie is paralyzing.
When you first graduate or start practicing as a brand-new massage therapist, you are likely to have many questions. As a seasoned practitioner and educator of many years, I can tell you that all of us felt this way when we started. Let me assuage your concerns and thoughts with some valuable insight from years of experience.