Marshall Dahneke is running the 2023 Boston Marathon to raise funds for massage therapy research and community service in honor of his daughter, Jacquelyn, who passed away from breast cancer in early 2022.
I have observed that most doctors’ offices are now using text messages or a series of texts to remind clients of their appointments. They use texting because it works and it decreases the rate of no-show appointments, which impacts many health and service-related businesses.
As massage therapists, we have a physical job that uses our bodies in repetitive ways. Whether you’re a fan of exercise or not, it is now a necessary part of maintaining your physical health. Statistics show a high injury and burnout rate for massage therapists.
You have a Google Business Profile page (formerly called a Google My Business page), but it’s ranking low in the local business search—which makes it more difficult for potential clients to find you. How do you optimize your Business Profile page? Unfortunately, no one knows exactly what Google’s algorithm is for ranking businesses in the local search—except Google.
Working as a massage therapist can be a rewarding career with endless opportunities to help clients who are dealing with a myriad of ailments, including chronic pain, stress and anxiety. However, providing this service impacts the therapist’s own physical and mental well-being.
You have a lot going on: your massage practice, perhaps kids, family, books you want to read, classes you want to take. Moreover, don't forget all the things that you think you should be doing, like eating right or exercising, meditating, journaling and doing yoga every day.
In this article, I offer three ideas for promoting your business which—at least once a few initial investments of time have been made—are both free and easy. Whether you choose any of these ideas or none, the most successful marketing tools are the ones you use and stick with. Try a few things out, find what works best, adjust as needed and keep at it.
How many times has someone told you that you should be reading research? Depending on how long you have been a massage therapist, it may be somewhere between five and 200 times. These people aren’t wrong; but how many of them told you how to read it? It sounds like a simple task: go to a reputable source, pick an article and read the article.