The U.S. experiencing a recession is not a sure thing—but it’s a possibility on our nation’s financial horizon. MASSAGE Magazine’s editors curated this selection of current resources for you to consider, as the possibility of needing to recession-proof your small business continues to rise.
I would like to teach you an application for self-care for your most important tools: your hands, arms, shoulders and neck using Pain Patterns and Solutions (PPS) bodywork. PPS is a form of bodywork categorized as structural and postural balancing by the National Certification Board for Therapeutic Massage and Bodywork.
As massage therapists, just like our clients, we often focus more on some of our other aches and pains from our daily activities without giving much thought to the foundation of our physical house - our feet.
Is this a familiar story? Let’s say you have a new client schedule an appointment with you. They arrive for their appointment, and you feel that the massage treatment went well. As the client is exiting and paying for the session you ask if they would like to reschedule. They reply, “Not at the moment; I need to look at my schedule—I’ll call you.”
According to the U.S. Bureau of Labor Statistics, about 20% of small businesses survive beyond their first year, 50% beyond their fifth year and only a third are still active at the 10-year mark. How does this happen—and how do you avoid this in your own business pursuits?
In any relationship, at home or at work, the balanced and harmonious exchange of energy is important. Adam Grant, professor of organizational behavior at Wharton Business School, offers an evidence-based, useful way to think about balance in relationships, whether at home or at work. Grant divides people into three categories: Givers, Takers and Matchers.
Massage marketing can sometimes be maddening in its lack of diversity; you’ve undoubtedly seen marketing materials using stock images of young, beautiful, thin white women with serene smiles, often with a flower blossom tucked behind an ear, enjoying their massage.
When a massage client hands someone else your business card along with a wonderful recommendation, that is the perfect referral. The possibility that this potential client will call you is huge.