Your income is not your profit. Simply stated, an entrepreneur can see a monthly income on their ledger; however, this does not necessarily result in the running of a profitable business.
One of the challenges in a profession where you are continually caring for others—such as massage therapy—is regularly taking the time for self-care, so your own well doesn’t run dry. Here we invite you to consider yoga to replenish yourself and take care of your nervous system.
Guerrilla marketing—it’s an interesting term. For many, it conjures up visions of being ambushed by advertisers lurking behind hedgerows and dumpsters. And actually, that’s not too far off the mark.
You learned the basics of body mechanics in school, and have developed your own—good or bad—habits as you have practiced massage.
As a massage professional, your clients see you as a valuable source of information on flexibility and muscular pain relief. You can ethically build on your reputation to become the source of hard-to-find massage products your clients can use for their self-care between sessions, or purchase as holiday gifts.
My body was broken. The diagnosis from the orthopedist confirmed it. Could learning to practice with different body mechanics really help?
Once an immediate crisis has passed—you’ve ensured everyone’s safety, put steps in place for the future, gotten leaders aligned in their messaging, and so on—your work is not done. Trauma is outside the norm, and this phase, moving into stability, is when trouble often arises.
The winter holidays can often give the gift of extra stress. Too much business or not enough business. Clients running late or rescheduling appointments at the last minute. More emails and calls than you can handle. You try your best to meet your clients’ needs yet fall short due to the heightened demand.