Treatment Planning is the Best Way to Gain New Clients
We are at a perplexing intersection in the evolution of massage therapy in America. More people than ever are experiencing massage, research is vali…
Keep Calm While Caring for Clients
For service providers such as massage therapists, burnout, fatigue and self-doubt are very real issues. When serving a group like veteran…
Create Lifetime Clients and Watch Your Practice Grow
Did you know there are only three ways to grow a business? I didn’t either, until a few years ago when I was assisting another instructor in …
Are You Letting Fear Hold You Back?
Fear has a huge influence on our lives and choices. By fear, I mean self-doubt, worries and anxiety. We all have fears, as fear is part of human natu…
11 Things You Don’t Know about Retail Sales
As a massage therapist, you sell every day. What do you sell? You sell your time, expertise and ability to identify and respond to clients’ needs. If…
Do You Have Therapeutic Boundaries? Here’s How to Build Them
What we provide, as massage therapists, is more vital than ever for the health of our clients. The time our clients have on our tables, of slowing…
The Nitty Gritty of Successful Networking
Everyone says, “Networking is everything,” but few people will provide an easy explanation for how and why networking is so important. Massag…
6 Things That Will Make You Feel Better About Your Next Massage
A few months ago I got a text from a friend: OMG, I’m so stressed! Late for my massage and haven’t had a chance to shave I assured her it was perfect…