Self-Care: Are Your Muscles in a Tug-of-War?
Structural Relief Therapy is based on Muscle Energy Technique, developed by Fred Mitchell, D.O.; and Strain/CounterStrain, which is now called Position…
This is How Your Massage Can be Exactly What the Doctor Ordered
National research has indicated that the average massage therapist receives four physician referrals every month. This means if you didn’t receive any …
Simple Daily Steps To a Pain-Free Massage Career
As a massage therapist at one of the busiest day spas in the country, working five days a week and doing around 20 to 30 massages per week for several …
Dimensions of Wellness for Massage Therapists
A word is but a word—or is it? Consider this: You’re sitting with a friend, discussing the relentless pursuit of success. Maybe your word isn’t succes…
Is a Niche Practice Right For You?
One of the toughest questions you’ll ever have to wrestle with is the question of your niche, or target clientele. But the question, “Do I niche o…
Borrow Franchises’ Marketing Practices for Your Massage Business
If you already own a massage practice or find yourself no longer wanting to be an employee, you may want to model the massage business practices of suc…
If You are Failing at Social Media Marketing, Here Are 5 Steps to Turn It Around
When it comes to building a clientele, social media is one of the most effective ways to both acquire and retain customers; yet, as a social media prof…
How to Drive Revenue With Facebook
It’s no secret to Fortune 500 companies, marketers and small-business owners that Facebook is one of the most valuable tools for advertising and market…