Get ready, get set, get dressed for success: from tailored tunics to stylish scrubs, Noel Asmar Uniforms expands to support growing healthcare and medspa market with the new Asmar Scrubs™ collection
FOR IMMEDIATE RELEASE
Vancouver, BC, CANADA (October 25, 2022) – Noel Asmar Uniforms is marking their 20th anniversary with the launch of Asmar Scrubs™—a new collection of Made For the Way You Move™ eco-friendly uniforms designed to serve the growing healthcare and medical spa market.
“We elevated spa uniforms 20 years ago and since that time we’ve seen an evolution in the spa and wellness industry. We identified a shift as more medical focused treatments are being offered and new approaches to wellness and self-care are emerging” says founder and CEO, Noel Asmar.
“As a result, we could clearly see the need for a modern, comfortable, stretchy, breathable, athletic-inspired scrub. We began designing with the same practical, clever details and quality we’re known for, only this time applied to uniforms specifically made for the way a medical professional moves. The fit, the fabric, the feel—it’s modern, it’s flattering, and it will evoke a sense of empowerment.”
While both spas and med spas were drastically impacted by the COVID-19 pandemic, reports show a strong recovery with a 2021 article published in Forbes1 suggesting the med spa industry alone will be worth over
$47 billion USD by 2030 and the American Med Spa Association (AmSpa)2 noting 90% of American med spas anticipating increased revenue this year. The AmSpa report also notes that the med spa industry currently employs approximately 70,000 people in the United States, with roles including a mix of registered nurses, nurse practitioners, and physician’s assistants, in addition to estheticians and massage therapists.
“There’s always been a need for the care and connection that spa and wellness professionals provide” says Asmar. “What we’re seeing now is a shift and integration of traditional spa services with medically-focused treatments. Clients are looking at their well-being from every angle—from their appearance and aesthetics to their physical and emotional health. We’re always taking in feedback and thinking (and re-thinking) about what we can do, what our role is, how we can care for the people who spend their days and nights caring for others. Asmar Scrubs™ is the natural next step in that process.”
While Noel Asmar Uniforms has an established history and reputation working with resort spas, day spas, luxury skincare and beauty brands, and iconic hotel properties including La Prairie, Red Door Elizabeth Arden, Virgin Hotels, Four Seasons, Fairmont, Marriott, Nobu, NoMad-NY, W Hotels, and Sensei, the company quickly pivoted in 2020 to support spa professionals, caregivers, and healthcare providers, by designing and producing reusable facemasks, with a pocket for a disposable filter, at the height of the pandemic.
“We knew the spa community would need face masks that complemented the spa aesthetic and wellness space. They had to be comfortable, durable, safe, and elevated while working with existing branding and uniforms. The pandemic drastically emphasized the need and desire for selfcare and the spa environment had to be preserved while upholding the sanitation and safety standards its always had.”
In addition, the company donated hundreds of tunics to medical professionals at a hospital and care facility, receiving an overwhelmingly positive response.
“We were aware of the need to support medical professionals, and the growing demand for medspa treatments provided by nurses and nurse practitioners. It was the catalyst for our design team to consider a scrubs
collection that’s Made For the Way You Move™ and so Asmar Scrubs™ was born. Now we can cater to more roles in these industries and ensure every team member looks and feels empowered.”
Consisting of styles for men and women in an extensive size range, (XXS-3XL with select petite and tall options) the new collection of scrubs tops and bottoms feature an ample number of well-placed pockets to keep essentials close at hand, badge tabs, reflective branding for safety, and a water repellent finish to improve durability while being quick-drying and fade and pill resistant.
“Uniforms have a huge impact on a practitioner’s self-confidence. A polished, professional uniform garners respect. It builds trust. It’s an identifier, a safety measure, and a way to communicate before an appointment even begins. They become a prominent part of a brand’s identity and unite team members which trickles down to a client’s perception and overall experience.”
Beyond emphasizing style and design, Noel Asmar Uniforms and the new Asmar Scrubs™ collection also focuses on sustainability, giving customers more eco-friendly options in the uniform space. The material used to make garments in the new collection—EcoSoftMD™—is made from recycled water bottles which are crushed into pellets and then spun into fabric. As a result, Noel Asmar Uniforms, and other brands under the Noel Asmar Group, have diverted over 1.4 million water bottles from landfills. EcoSoftMD™ is also Oeko-Tek and Blue Sign Certified, meaning it’s been rigorously tested to ensure it’s free of harmful chemicals or components making it a better choice for the wearer, and the planet.
“We can’t talk about wellness without looking at every aspect of it—self-care, caring for another, caring for the earth. The art of care extends beyond one industry. What we wear to work—in a medspa, a clinic, a hospital—has the power to make us feel better physically and emotionally. The right uniform empowers you; it builds confidence; it tells your patient or client you’re a knowledgeable professional and you’re here to help.”
With the new collection, Noel Asmar Uniforms has become the first spa, medical, and wellness uniform company specializing in uniforms for an entire team–from practitioners and care providers to front desk and reception. The company offers hundreds of mix-and-match styles, including sustainable options, providing customers a complete uniform that suits their individual style and needs. Customers can shop online at noelasmaruniforms.com or via the Noel Asmar Uniforms App, available for Apple and Android in the app store.
About Noel Asmar Uniforms: For 20 years, Noel Asmar Uniforms has been a woman-owned, women-led company, creating elegant, modern uniforms designed with purpose for the spa, health, and wellness industry worldwide. Founded in 2002 and Made For the Way You Move™, the company is a division of the Noel Asmar Group, a collection of purpose-driven lifestyle brands with a commitment to wellness, empowerment,
and dares to be different.
For more information or to request an interview with Noel Asmar, please contact:
Whitney Sharp | Copywriter
Noel Asmar Group Inc.
whitney@noelasmar.com
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