On June 1, 2016, the Alliance for Massage Therapy Education (AFMTE) announced the winners of the 2016 AFMTE, Biofreeze, and BonVital’ Educators of the Year Award. Julie Goodwin is the recipient in the teacher category, and Dale Alexander is the recipient in the continuing education category.

“To me, teachers are the ultimate dreamers: I begin each class with the feeling of ‘What if…’ in my mind, and the hope that I can bring my students along on that journey. As massage educators, this is our challenge, our responsibility and our joy,” said Goodwin.

The pool of applicants was of high caliber. Each applicant had to rate themselves on four out of the 10 standards from the NTESP Core Competencies for Massage Therapy Teachers. These standards describe the knowledge, skills and attitudes that form the basis for effective and successful teaching. This award honors excellence in massage and bodywork education and serves to foster a culture that supports raising the standards of excellence in massage and bodywork education. The recipients are chosen based on their experience, teacher training taken, and how well they meet the core competency standards.

“It is my honor to be associated with AFMTE with its commitment to elevating the standards of education in our diverse fields of healing touch and movement. By coalescing the spirit and intelligence of so many dedicated professionals much will become synergistically possible. It is my instinct that we, as a broader collective of organizations, will contribute a great deal to the health care delivery system within our country over the next few decades. I certainly intend to keep contributing to this momentum,” said Alexander.

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About Julie Goodwin

Julie Goodwin, L.M.T., is a graduate of Kent State University and the Desert Institute of the Healing Arts. She operated a private massage practice for nearly 30 years. Her teaching career spans more than 20 years, in academic and technique classes; she retired from Pima Community College in 2016. An Approved CE Provider, Julie is the author of Touch & Movement: Palpation and Kinesiology for Massage Therapists and created the website TxPlanner: Mobile Pathology for Bodyworkers.


About Dale Alexander

Dale G. Alexander, Ph.D., L.M.T., has been teaching advanced studies in the massage therapy profession since 1986. Originally trained as a biology teacher, then as a psychotherapist, he has sought to discover the underlying elements of neuroanatomy and physiology that contribute to and perpetuate chronic somatic dysfunction. His advanced studies with John Upledger, D.O., Jean Pierre Barral, D.O., Richard MacDonald, D.O., and movement, energetic and brain studies with Lansing Barrett Gresham laid a rich foundation. From this foundation, decades of clinical experience with clients have led Alexander toward the discovery of common progressions associated with the aging process. “We may not help every person, yet, we can assist many more than we ever imagined. This is the inspiration of touch and movement therapies.”


The 2017 Educational Congress

Make plans now to attend the 2017 Educational Congress in Tucson, Arizona, to hear from these winners as they share about the specific ways they demonstrate their commitment to excellence in education.


AFMTE logoAbout the Alliance for Massage Therapy Education

The Alliance for Massage Therapy Education (AFMTE) serves as an independent voice, advocate and resource for the massage therapy and bodywork education community. Its mission is to support, strengthen and elevate educational practices and standards in massage therapy and bodywork. The Alliance may be contacted at P.O. Box 40014, Tucson, AZ 85717; the phone number is (855) 236-8331; the general office email address is; and the website is