Middlebury, Vermont (Jan. 27, 2010) – With consumer demand for organic personal-care products continuing to grow, Vermont Soap is proud to announce a new collection of certified organic and USDA-approved Moisturizing Shower Gels.

In 2003, Vermont Soap launched the world’s first USDA-certified Organic Bath and Shower Gel. This new line features a mild, innovative formula. Sweet Orange, Country Lavender and Sweetgrass Shea Shower Gels are available in 8-ounce bottles with convenient pumps and a colorful new look.

“This is a breakthrough product that took over 10 years to develop,” says Larry Plesent, founder of Vermont Soap. “What we’re looking at is a new family of certified organic foaming products with extraordinary mildness and tremendous lather. And we do it using only natural and certified organic ingredients that are gentle on the skin and gentle on the environment.”

Like all of the products from Vermont Soap, these new shower gels are free of artificial colors, fragrances or chemical preservatives. They are also free of animal by-products and are not tested on animals.

These new shower gels are sold for a suggested retail price of $9.99. Vermont Soap’s innovative natural and organic soap products can be purchased through the company’s online store and at health food, gourmet and specialty stores nationwide. For more information, visit www.vermontsoap.com or call (866) SOAP-4U2.