10 Things You Can Do Right Now to Welcome LGBTQ People to Your Massage Practice
As massage therapists, of course we want all of our clients to feel welcomed, valued and comfortable—but, did you know that some members of the LGBTQ…
Create a Target Market Profile
A target market profile is a statement that defines your market in terms of its needs, how your services address those needs, who else caters to the …
7 Ways to Market a Prenatal Massage Practice
When you offer massage services to a niche market, you have an opportunity to be quite creative. When it comes to prenatal massage therapy, as well …
Workplace Culture: How to Create an Environment You Want to Work In
Every business is different; each has its own unique workplace culture, which is initially defined by the owner or manager and shaped by the employee…
This Mindfulness Practice Will Improve Your Communication
To complement “Mindful Movement: Master the Art of Slowing Down” in the October 2016 issue of MASSAGE Magazine. You are probably familiar with t…
Effective Holiday Marketing for Massage Therapists
To complement “Holiday Retail Success” in the October 2016 issue of MASSAGE Magazine. The winter holidays are almost here—and now is the time to sta…
What You Need to Know to Achieve Holiday Retail Success
You have a relationship with your clients, and retailing is simply another avenue of supporting your clients in their wellness. Launching a retail co…
Want to Boost Your Business? Better Nutrition Can Help
As a massage therapist, you want to ensure that your clients receive the best care and achieve ultimate results from your services. Unfortunately, wha…