Last Updated on September 19, 2025 by Matt Fox

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A transformation that elevates you

For 20 years, Massage Heights has stood shoulder-to-shoulder with massage therapists, championing the power of touch and the transformative impact it has on people’s lives. Now, we’re stepping boldly into the future—together.

In October of 2024, Massage Heights unveiled their next evolution: Heights Wellness Retreat (HWR). This new identity reflects an expanded vision, one where massage remains at the heart of our business, but where we also embrace a broader spectrum of therapies designed to support whole-body wellness.

From cryotherapy, lymphatic drainage and meditation to red light therapy and salt therapy, HWR offers therapists the opportunity to work in an environment that blends trusted hands-on care with cutting-edge, touchless wellness solutions.

Why now?

Wellness isn’t a trend, it’s a movement. According to the Global Wellness Institute, the global wellness market is projected to reach $8.7 trillion by 2027, and massage therapists are right at the center of that growth. Guests aren’t just booking appointments; they’re seeking long-term, personalized wellness journeys.

Our transformation to HWR meets this demand head-on, giving you more tools, more modalities and more ways to help clients achieve their goals and keep them coming back. The shift isn’t just about expanding guest services; it’s about redefining the therapist experience in a way that aligns with where the wellness industry is headed.

Image of Heights Wellness Retreat
Image of Heights Wellness Retreat


Elevate your practice in a new era of wellness

The HWR model isn’t simply a guest-facing upgrade, it’s a career-defining opportunity for massage therapists ready to step into a more advanced, rewarding and future-focused role in the wellness industry.

At HWR, you’re not just offering sessions, you’ll have the opportunity to deliver transformational experiences inside a model built to support your growth, wellness and long-term career potential.

Expand your expertise: Crosstrain in emerging modalities and diversify your skillset.
Work beyond massage to learn and offer innovative services that complement your skills and expand your earning potential. As a HWR therapist, your skillset doesn’t stop at massage. You’ll be empowered to cross-train and deliver a range of complementary therapies. This means more tools in your toolbox, more value to your guests and more pathways to maximize your income and impact.

Deliver holistic care: Partner with guests on wellness plans that address body, mind and spirit.

Today’s guests are seeking more than temporary relief; they want long-term wellness.  At HWR, you’ll be part of a collaborative environment where therapists co-create personalized wellness plans that address physical, mental and emotional health. You become more than a therapist; you are a trusted wellness guide. With access to therapeutic modalities that address everything from chronic pain and injury recovery to stress management and sleep support, you’ll be able to assist your guests on a truly transformative journey.

Grow with innovation: Leverage new tools and technologies that elevate outcomes and career longevity.

At HWR, career growth doesn’t just mean climbing a ladder, it means expanding your capabilities, perspective and impact as a wellness professional. In today’s fast-evolving wellness industry, success isn’t just about delivering exceptional massage, it’s about understanding how to integrate emerging technologies and holistic therapies into personalized care plans that drive measurable, lasting results.

Elevating therapy beyond the table

As an HWR therapist, you’ll learn how to blend hands-on expertise with cutting-edge modalities, creating advanced treatment strategies that serve the whole person: body, mind and energy. Modalities offered include:

  • Red light therapy for pain relief and enhanced muscle and tissue repair
  • Cryotherapy to reduce inflammation and support performance recovery
  • Lymphatic drainage, Infrared Sauna and salt therapy to detoxify and support immune function
  • Meditation and Vibroacoustic Therapy to support emotional balance

These tools are not replacements for your skills. They are amplifiers. You’ll learn how to layer these therapies with massage to optimize outcomes, improve client retention and stand out as a therapist who understands the full wellness equation.

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Image of red light therapy
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Multi-faceted mastery, under one roof

HWR empowers you to redefine what wellness means for each guest. This elevates your role:

  • You’re no longer just responding to symptoms. You are proactively guiding holistic wellness plans.
  • You’re no longer limited to one modality. You can adapt and personalize based on evolving guest needs.
  • You’re no longer confined to outdated tools. You are leveraging modern, evidence-informed technology for both recovery and long-term health.

A space where you belong

Our Retreats are designed to be more than just places of work. We foster an environment where therapists feel:

  • Seen for their unique strengths
  • Supported through collaboration and mentorship
  • Valued as leaders in guest experience
  • Inspired to pursue mastery and explore new modalities

We know that when therapists feel safe, respected and fulfilled, the quality of care they deliver reaches new heights. HWR is a place where you can plant roots and grow without burning out.

What sets Heights Wellness Retreat apart

HWR isn’t just a spa and it isn’t only massage. It is a one-stop sanctuary where guests experience:

  • Trusted foundations: The proven massage and skincare expertise that has defined us for two decades.
  • Innovative enhancements: State-of-the-art, touchless therapies that address recovery, relaxation and rejuvenation.
  • Personalized care plans: Designed to meet guests where they are and take them further than they imagined.
  • A unified wellness experience: All under one roof, making self-care simple, consistent and effective.
  • Our differentiator: Where spas offer luxury and others focus only on treatment, HWR delivers purpose-driven, therapist-empowered wellness. It is a hybrid model that gives you a unique place to practice, grow and lead.

The road ahead

This isn’t just a name change. It is a shared leap into the future of wellness. With innovation, empathy and therapist empowerment at our core, HWR is poised to become a leader in holistic wellness franchising.

For massage therapists, that means more opportunities, more support and more ways to do what you do best: transform lives.

About Heights Wellness Retreat
Founded in 2004 as Massage Heights, we’ve grown to more than 100 Retreats across North America. Now, as Heights Wellness Retreat, we remain committed to elevating lives through professional, personalized and resort-quality massage, skincare and wellness services, all under one transformative roof. For more information, visit heightswellnessretreat.com.

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