Some easy ways for massage therapists to build clientele include: create a clear vision of what type of clients you would like to see in your massage-therapy practice; nurture the clients you have; business cards can be your least expensive and most effective form of advertising; effective use of e-mail, direct mail, newsletters, brochures and Web sites; publish articles and sending articles to current and prospective clients; referral incentives; increase your visibility; have an open house; be your best; be well organized; diversify and prosper; expand your beliefs; network; attend continuing-education classes and workshops; create a written success plan; utilize the services of a mentor or consultant; and keep a positive perspective.