FOR IMMEDIATE RELEASE
(February 14, 2022) – The Noel Asmar Group has partnered with WeForest, once again affirming their commitment to sustainability in the textile and wellness space. Comprised of three brands—Asmar Equestrian, Pedicure Bowls,
and Noel Asmar Uniforms—the group has a long history of weaving sustainable initiatives into their business practices.
“We design and create with purpose, intent, and sustainability in the pursuit of wellness in every aspect of life” says CEO Noel Asmar. “Taking care of our Earth, and the people who call it home, is at the core of everything we do. It’s our passion.”
Since their inception, WeForest has dedicated themselves to “conserving and restoring the ecological integrity of forests and landscapes.” The organization supports projects around the world focussing on tropical regions highly affected by climate change with the ultimate goal of making the Earth cooler.
Through the partnership, The Noel Asmar Group has committed to funding the growth of 1,000 trees per month as
part of a reforestation project in Ethiopia’s Desa’a Forest Reserve. With much of the forest disappeared or severely degraded, intervention is crucial to ensure species are protected, soil erosion is minimized, and local communities retain their livelihood.
“It’s not just about growing trees” says Asmar, “It’s tangible changes with a big impact. It’s purposeful and lifts up communities with an emphasis on women, youth, and the farmers so many depend on.”
While the partnership with WeForest may be new for the Noel Asmar Group, the emphasis on sustainability is not. The group works with sustainably sourced fabrics and yarns wherever possible, creating garments from recycled water bottles. The bottles are pelleted and spun into fabric that’s used in both the equestrian and uniform brands. To date, the companies have diverted over 578,000 water bottles from the landfill as a result.
“We work with world-renowned brands like Sandals, Four Seasons, Ritz Carlton, LaPrairie, and they value sustainability.
Our customers and clients are making choices that reflect that and we’re continuing to find new ways to deliver.”
Many Asmar garments are also Oeko-Tek Certified, ensuring they are free of harmful substances while the cashmere used by Asmar Equestrian is sustainably sourced from traceable regions of Mongolia, and monitored by government to preserve the landscape.
“We don’t believe in ‘good enough’. We’re always looking for ways to do better, better serve our customers and clients, and take better care of the planet, and each other. It’s what we do.”
About Noel Asmar Group:
Comprised of three purpose-driven lifestyle brands, the Noel Asmar Group is dedicated to wellness, empowerment, and award-winning designs that are Made For the Way You Move™.
For more information visit: noelasmar.com/pages/sustainability
To learn more, please contact:
Whitney Sharp | Copywriter
The Noel Asmar Group
whitney@noelasmar.com
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