1. They offer a low-cost introduction to the massage experience to first-timers. 2. They offer work experience to recently qualified massage therapists, although at low wages. 3. They are a force for lowered training standards and qualifications by biasing the profession towards the low end of the scale. 4. They lower expectations of the massage experience in the mind of the lay public, and over emphasize the purely relaxation benefit versus the physically therapeutic, or orthopedic. While there is nothing wrong with massage done just for relaxation, it is wrong to condition the public, let alone other medical professionals, to think that that is all that massage offers. Thinking of massage as “just an expensive back rub” is a fallacy almost as bad as thinking that deep work must hurt to do any good.