Reader Expression: Dave MacDougall
The effect is mostly negative. There is a downward pressure exerted on massage therapists income and a dilution of quality. But it's not just the franc…
Reader Expression: Eloise Lasky
While I think they can help new grads get comfortable in the business, I don't see that massage franchises are any better for people than eating a McDo…
Reader Expression: Erika Cohen Maddaluno
I think it is great to make massage accessible to everyone. However, it seems more and more people are not valuing what it takes to give a great massa…
Reader Expression: Stephen Moss
I would be interested in writing an anonymous response for your magazine, as I currently work for a massage franchise. Please contact me if this is so…
Reader Expression: Matthew Gibble
I left the country in 2003 and when I returned in 2006 massage franchises had taken off. I have a small private practice in my home so I wasn't sure h…
Reader Expression: George Grant
1. They offer a low-cost introduction to the massage experience to first-timers. 2. They offer work experience to recently qualified massage therapists…
Reader Expression: Rita Reilly
They undercut our business. …
Client Positioning: Work on What You Can See
It is nearly always possible to find a position that is comfortable for the client, and also allows you to maintain your body in as near to a neutral p…